Social Networks: Nutzerstatistik für Facebook, Twitter, Google+, LinkedIn und Pinterest
Von den bekanntesten Social Networks hat Facebook mit aktuell über 900 Millionen Nutzern den höchsten Anteil. Twitter kann mit 550 Millionen noch knapp mithalten. Bei den monatlichen Besuchern ist Facebook aber mit Abstand Spitzenreiter.
Search KPIs der Zukunft – Social Signale für SEO
Ranke ich gut, weil ich Social Signals habe oder würde ich auch ohne gut ranken? Welches sind die Key Performance Indicators (KPIs) der Zukunft, worauf achtet Google speziell?
SearchMetrics Vortrag an der Swiss Online Marketing Messe.
Social Media at the Super Bowl Command Center – Lessons Learned
Webinar by Sal Giliberto from Awareness Social Marketing Software.
Championship Social Media : Lessons From The Super Bowl XLVI Host Committee Social Media Command Center.
Raidious’ and Awareness’ software powered the first ever social media command center at the 2012 Super Bowl.
Read on about the Super Bowl social media efforts
Klout Factor – the Social Media Valuator
Aha. Removing Facebook and Flickr accounts from my Klout profile accounted for a loss of roughly 10 points out of 40. That’s because I wanted to add my Facebook Page instead of my personal Facebook profile. And because I want to credit the Flickr account to my travel profile at travelmemo.com
Update 7.2.2012: Klout somehow figured out that maybe my move was not all that bad after all and gave me back my former ranking. Thanks a lot 
Mobile Trends 2012 – Y&R Exchange Vortrag
Im Kunsthaus Zürich präsentierte Y&R Gruppe die 9 Mobile Trends 2012: Entertainment, FourScreen, Social, Visual Status, Search, Location, Personalised Services, mCommerce, Advertising
Andy Widmer machte wie üblich die humorvolle Einführung.
Die heute von Urs Krucker und Scarlett Gaus präsentierten Resultate stammen aus der Studie “Mobile Trends 2012″.
SearchMetrics – Measure Social Media Success using Analytics Tools
Social media is rocking our world. You’ve set up your site with your social media accounts – now what?
Jill Whalen, CEO and founder of High Rankings, a pioneer in search engine optimization explains how to more accurately measure social media marketing efforts by using tracking links to create “campaigns” in web analytics.
Horst Joepen, CEO Searchmetrics, explains how to evaluate the success of social media efforts.
joiz.tv – interaktives Fernsehen mit Social-Media Anbindung
joiz.tv aus Zürich ist interaktives Fernsehen mit begleitender Social Media. Alle Displays von Smartphones bis zum TV in der guten Stube werden adressiert und begleitet vom ganzen Social Media Spektrum zwischen Skype und Facebook.
Die darunterliegende Technologie muss nicht nur hochgradig flexibel (man weiss ja noch nicht genau wohin das Experiment führt) sondern als Massenmedium auch skalierbar und in Realtime interaktiv sein (Live-Interaktion im TV-Programm).
The Science of Measuring Social Media by Dan Zarrella
Dan Zarrella is the author of a highly successful ebook on social media and measuring its metrics. He goes beyond gut feeling regarding social media analytics (unicorn and rainbow) and instead looks at the available data from a scientific standpoint.
The main findings include what and when to publish content on Twitter or Facebook.
Social Media Monitoring Tools – an Incomplete Digest
While social media is more and more hyped up and everybody is jumping on the social media bandwagon, businesses ask what is in it for our shop? What’s the actual effect, what’s the ROI? In comes social media monitoring. What should we track, really, and what are appropriate tools? Read this incomplete digest…
And of course I’m wondering which of the mentioned providers will be first to react to this post
Update: And the winner is… Engagor! It took them just two minutes to retweet and also comment. Well done! That’s what social media monitoring does, I guess…
