Klout Factor – the Social Media Valuator
Aha. Removing Facebook and Flickr accounts from my Klout profile accounted for a loss of roughly 10 points out of 40. That’s because I wanted to add my Facebook Page instead of my personal Facebook profile. And because I want to credit the Flickr account to my travel profile at travelmemo.com
Measure Social Media Success using Analytics Tools
Social media is rocking our world. You’ve set up your site with your social media accounts – now what?
Jill Whalen, CEO and founder of High Rankings, a pioneer in search engine optimization explains how to more accurately measure social media marketing efforts by using tracking links to create “campaigns” in web analytics.
Horst Joepen, CEO Searchmetrics, explains how to evaluate the success of social media efforts.
Social Media Monitoring mit Ebuzzing Labs
Ebuzzing Labs bietet ein Social Media Monitoring Tool an, mit dem sich Social Media Sites in fünf Sprachen überwachen und analysieren lassen.
Using Social Media Analytics to Measure & Improve Content Effectiveness
Marshall Sponder from WebMetricsGuru.com
about his book SocialMediaAnalyticsBook.com and the 3 challenges to content management:
- Diversity of offerings
- Types of content
- Privacy issues
B2B mit Xing – Soziale Netzwerke in der Unternehmenskommunikation
Im Business-to-Business Umfeld liegt noch grosses Potential für Unternehmen bezüglich Kundenkommunikation und Branding. Der offene Dialog und der Datenschutz sind dabei aber zwei entgegengesetzte Faktoren, die es bei Social Media Aktivitäten zu berücksichtigen gilt. Dr. Gross-Selbeck, CEO von Xing, präsentiert 5 Strategien für eine erfolgreiche Kommunikation in Sozialen Netzwerken.
The Science of Measuring Social Media by Dan Zarrella
Dan Zarrella is the author of a highly successful ebook on social media and measuring its metrics. He goes beyond gut feeling regarding social media analytics (unicorn and rainbow) and instead looks at the available data from a scientific standpoint.
The main findings include what and when to publish content on Twitter or Facebook.
Social Media Monitoring Tools – an Incomplete Digest
While social media is more and more hyped up and everybody is jumping on the social media bandwagon, businesses ask what is in it for our shop? What’s the actual effect, what’s the ROI? In comes social media monitoring. What should we track, really, and what are appropriate tools? Read this incomplete digest…
And of course I’m wondering which of the mentioned providers will be first to react to this post 
Update: And the winner is… Engagor! It took them just two minutes to retweet and also comment. Well done! That’s what social media monitoring does, I guess…
Verhaltensökonomie, Social Media & Google Plus – Internet Briefing
Sandro Graf von FehrAdvice & Partners AG über unser Verhalten und soziale Netze: Wieso treffen wir immer wieder unvernünftige Entscheidungen? Wieso ist gratis meistens ein so starker Magnet? Welche Einflüsse bestimmen unser Verhalten und unsere Entscheidungen?
Social Media in Switzerland – Relax In The Air digital agency at Mobile Monday Geneva
Sabine Dufaux helps building digital strategies for challenging markets. She also blogs about emergent tech, branding and digital culture at www.sabinedufaux.com.
Switzerland is an iPhone country, it has the world’s most dense iPhone usage. The mobile device has become a gateway to the cloud, to an ‘augmented me’.
Paper.li by SmallRivers at the Mobile Monday Geneva
Paper.li is a Twitter based curator platform. Edouard Lambelet presents paper.li’s current mobile strategy with its rollout of a mobile version underway.
Private Social Networks, Raphael Briner, Founder & CEO Hyperweek at Mobile Monday Geneva
Mobile today is very technical. HyperWeek offers social media services, e.g. for Nestlé. Founded in 2007, today 5 people run the social publishing service that help companies deploy their own private social network.
WEF World Economic Forum Davos & Social Media – Matthias Luefkens at Mobile Monday Geneva
Matthias shares insights into the use of social media and mobile phones at major global events like the annual Davos conference World Economic Forum WEF. Read his view on how social-media is enabling people to interact with world-leaders in totally new ways.
Social Media – ein Überblick von Thomas Hutter
Hutter Consult erbringt Dienstleistungen im Strategieumfeld von Social Media, hauptsächlich für Facebook, u.a. in der Gruppe “Facebook Deutschland”
Social Media Monitoring – worum geht es?
Social Media Monitoring – wissen wollen, was die Leute im Internet so reden! Wie oft wird eine Marke im Internet genannt? Und wie oft ein Mitbewerber? Wird positiv oder negativ darüber gesprochen? Welche Wortmeldung war wohl besonders wichtig?
Gastbeitrag von Brandwatch.com
Internet-Briefing: Social War for Talent – Ralph Hutter zum Einsatz von Social Media im HR und Personalmarketing
Die sozialen Netzwerke wie XING und LinkedIn eignen sich hervorragend als Headhunting-Plattformen: Lebensläufe, Referenzen und Qualifikationen sind online verfügbar.
Anleitung von Ralph Hutter: Wie sollen Firmen mit Social Networks umgehen? Wie besteht man im Social War for Talent? Wie setzt man Social Media im Personalmarketing ein?
