Virtual Mob: Augmented Reality on Mobile Phones
Augmented Reality (AR) is about placing virtual world items on top of real world elements, e.g. a virtual car model can be visualized on top of a print ad.
Mobile: Native vs. Hybrid vs. Web Apps
Markus Leutwyler, HP: General overview on Web vs. Mobile vs. Native Apps
About 10 years ago we saw the rise of the web. A few years ago we got to meet mobile devices and their app stores with thousands of apps.
Case study on web / hybrid apps – Colin Frei, Liip
Colin Frei, Liip: A case study on web / hybrid apps
If you want to use a mobile device’s local features such as sensors or cameras you will need to build a native app. That will also allow for in-app subscriptions that can help with monetization.
Case study on native apps – Vikram Kriplaney, local.ch
At local.ch most apps are developed natively due to the better user experience: The user has made a choice for a given device and its operating system.
The stronger performance and the tight integration with other apps (e.g. navigation apps, contacts, etc.) on the same operating system are other reasons for native apps.
Mobile development at local.ch
Mobile Trends 2012 – Y&R Exchange Vortrag
Im Kunsthaus Zürich präsentierte Y&R Gruppe die 9 Mobile Trends 2012: Entertainment, FourScreen, Social, Visual Status, Search, Location, Personalised Services, mCommerce, Advertising
Andy Widmer machte wie üblich die humorvolle Einführung.
Die heute von Urs Krucker und Scarlett Gaus präsentierten Resultate stammen aus der Studie “Mobile Trends 2012″.
Responsive Webdesign – Dynamisches Layout für Mobile Devices
Mobile Geräte werden vor allem zu Hause auf dem Sofa benutzt! Der Kontext ist nicht so mobil wie gemeinhin angenommen, z.B. unterwegs. Nichtsdestotrotz sind die Anwendungsmöglichkeiten und das Potential enorm.
Spontacts: Freizeit spontan planen mit Schweizer Start-up
Das St.Galler Start-up Spontacts bietet eine iPhone- und Facebook-App für Spontane, die sich für ihre Freizeitaktivität verabreden wollen. Per Mobile oder Facebook publiziert man seine geplante Tätigkeit und wartet auf Gleichgesinnte.
Auto Trader Mobile 2.0: Next Generation of Mobile for eBusiness
Auto Trader automotive classified site for used cars: Key pointers on alerting, mobile, geo location, parametric search & platform integration.
Mobile Monday: Mobile, Tablets & the Future of the Media Industry
Mobile Monday Zurich: Briefing on mobile media industry, platforms, products, revenue models, and social news reading. Hier weiterlesen ››
